Advertise with us
The Ilkley Journal was founded in 2024 with a simple mission: to provide a better, slower alternative to local news. Since then we’ve established ourselves as one of West Yorkshire’s premier destinations for original, high-quality and independent journalism. We cover issues at a hyperlocal (Ilkley), local (Bradford District) and regional (West Yorkshire) level.
Why you should advertise with us
Advertise with The Ilkley Journal and you’ll get direct, targeted access to a highly engaged audience that lives, works and shops locally – across email, social media and our website.
You’ll also benefit from the positive brand association that comes with advertising your business on The Ilkley Journal, an increasingly trusted online local newspaper that has built up a track record of publishing stories that matter.
How to advertise with us
There are three ways to advertise with The Ilkley Journal.
1. Email
Our email ads put you in front of a loyal audience interested in supporting all things local.
Benefits:
Direct reach: Your ad will go straight to the inboxes of members who have opted to receive our emails
Front and centre: Your business will be the first thing that our members see when they open up the latest story (we also offer in-body ads)
High visibility: We have an average email open rate of 59%. The average for all industries is 35.63% (source: MailChimp)
Splash ads
Our splash ads feature one image and up to 100 words of copy. The fee includes copywriting with one round of amends. Additional revisions are subject to extra charges. Design services are also available (for an additional fee).
What we need from you
High-res image(s)
Copy (with the message you’d like to get across)
In-body ads
Our in-body ads feature one clickable image with a text overlay of up to approximately 20 words. The fee includes copywriting with one round of amends and design. Additional revisions are subject to extra charges.
What we need from you
High-res image(s)
Copy (with the message you’d like to get across)
2. Website directory
Listing your business on The Ilkley Journal directory increases your chances of being discovered by our readers – and therefore your prospective customers – on both our website and Google (as well as other search engines) in an affordable and effective way.
Benefits:
Brand awareness: Increase the visibility of your business by appearing in the directory of one of the region’s most reputable online local newspapers
Credibility and trust: Enjoy a boost to your brand credibility by appearing on the directory of a highly trusted online local newspaper
24/7 long-term exposure: Our directory listing is available 24/7, allowing potential customers to find your business day and night over a minimum period of a year
What we need from you
High-res image(s)
High-res logo(s)
Copy with all your contact details
3. Social media
You can leverage our strong local social media presence to organically get front and centre of our audience and others (your customers). It’s especially effective for time-sensitive campaigns. We currently focus on Facebook and Instagram.
Benefits:
Targeted ads: be seen by our growing social media audience
Lead generation: attract new leads with social media ads
Traffic boost: get more people visiting your website when you need it
To get started, email us at: info@theilkleyjournal.co.uk. You can send your queries to that address, too.